How can you:

- easily estimate site’s SEO?
- rate your SEO consultant?
- gauge success of in-house search engine optimization employees?
- evaluate your search engine optimization business?

I am about to share with you 2 expert secrets to track search engine optimization progress quickly.

For a site promoter, data is the single most effective tool. 3 reasons why:

1. Data defines you as an SEO.
If you don’t play s lot with information, neither customers nor the industry will take you seriously.

2. Information tells you how well you are doing.
I am all about customer feedback but 1st thing you got to do is root through your own information to get your SEO strengths and weaknesses.

3. To a client, data speaks louder than words.
How can a client make sure you are actually getting work done? Data. Will a cheesy “How ya doin” phone call do? Nope. Your boss needs reports, daily, weekly, monthly… Share your information, and you are halfway there.

If you take data as seriously as I do, and if you mine lots of it, chances are you are already heavily using search engine optimization tools. If not, now is a good time to start and set up a powerful data mining and search engine optimization reporting framework for your company.

I am all for automation in my business because the amount of sites I optimize today simply doesn’t leave me any other option but to automate.
Plus, with the new generation of breakthrough SEO SEO reporting software out there, you can monitor your search engine optimization progress quickly and easy, just like thousands of search engine optimization professionals do around the world.

Such software have killer email reporting systems built-in. I use them to set up an annual reporting schedule for each client and for the entire year the software sends out fresh and personalized optimization reports to my customers as a follow-up and directly to your inbox for a quick review.
Not only are search engine optimization application reports convenient but they are also good-looking and full of visuals so the design is one less headache I have to think about.

If you wonder what sorts of metrics are important in search engine optimization reports, I’ve pinpointed three:

1. Keyword metrics:
- keyword rankings in targeted search engines
- historic rankings
- expected and up-to-date site visits by keyword
- keyword research metrics – competition, search volume etc.

2. Link building data
- Number and quality of client inbound links
- Number and quality of link building partners
- Number and quality of competitor backlinks

3. On site and on page search engine optimization metrics
- Landing page and page element optimization statistics
- Keyword density analysis for a keyword niche
- Site structure audit data

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